许多年前,我们将不断提高刊物的质量当做儿童期刊生存和发展的充分必要前提,现在看来,这种思考和做法仍然存在着积极的意义。但是,在书、报、刊等各种媒体空前繁荣的今天,仅仅依靠刊物自身的内在质量来抢占阅读领域的制高点,已显得十分不够。这是因为,儿童刊物的内在质量仅仅是具体的行业评价尺度,对幅面广大、变易频繁的阅读群体而言,这个尺度只能是一个基本尺度,在当前五光十色的信息和知识社会中,它已不能承担起期刊 Many years ago, as we continued to improve the quality of publications as a necessary and sufficient prerequisite for the survival and development of children’s periodicals, it seems now that such thinking and practice still have a positive meaning. However, in today’s unprecedented prosperity of all kinds of media such as books, newspapers and periodicals, it is not enough to rely solely on the inherent quality of the publications to seize the commanding height in the field of reading. This is because the inherent quality of children’s publications is only a measure of the specific industry, and it can only be a basic measure for the large-scale and frequent reading groups. In the current colorful information and knowledge society, Can not afford journals