互联网的发展和普及为人们交流购物体验、分享服务经历提供了更为广阔的图景。网络评价作为消费者购买商品或接受服务时的重要参考指标,确保其真实可信对于提升消费者的购物体验和维护市场秩序具有重要意义。为了保障消费者发布对产品或服务真实、准确的评价的权利,确保网络评价的可信度,进而促进市场机制的整体 The development and popularization of Internet provide a broader picture for people to exchange shopping experience and share service experience. As an important reference index for consumers to purchase goods or receive services, network evaluation is of great importance to enhance their shopping experience and maintain market order. In order to protect consumers’ right to publish real or accurate evaluation of products or services and ensure the credibility of network evaluation, the overall market mechanism will be promoted