当前,一些出版社提出了“哑铃”式发展战略,即强调选题开发和市场营销两头的重要性,而把编辑工作当作了中间细细的那根握柄。编辑加工被边缘化、弱化的倾向十分严重,这是近年来图书质量下滑的主要原因之一。缺失了编辑工作这一环节,“哑铃”的两头便无从拎起,也就是说,选题和营 At present, some publishers put forward the “dumbbell” type development strategy, which emphasizes the importance of both topic development and marketing, and regards editorial work as the middle of the handle. The tendency of editing and processing to be marginalized and weakened is very serious, which is one of the main reasons for the decline of book quality in recent years. Lack of editorial work in this session, “dumbbell” will be unable to pick up the two ends, that is, the title and camp