论文部分内容阅读
西安杨森制药有限公司是中国和比利时杨森公司合资经营的大中型制药企业,自1989年正式投产以来,以其优质高效的医药产品风靡全国,取得了令人瞩目的成就,成为我国品种最多、剂型最全、效益最好的合资制药企业之一。西安杨森之所以能够从崭露头角到大放异彩,在全国合资企业中成为佼佼者,其主要原因在于该企业的决策层人士具有现代的市场经济意识,善于把握有利的市场机会,将西方先进的营销理论与中国的实际情况相结合,制定了独具特色的营销策略。
Xi’an Janssen Pharmaceutical Co., Ltd. is a large and medium-sized pharmaceutical enterprise jointly invested by China and Belgium Janssen Company. Since it was officially put into operation in 1989, it has swept the country with its high quality and efficient pharmaceutical products and has made remarkable achievements. It has become the most diversified product in China, Most complete, the most effective one of the joint venture pharmaceutical companies. The main reason why Xi’an Janssen can emerge from its prominence and become a leader in its joint ventures is that its decision-makers have a modern market economy awareness and are good at seizing favorable market opportunities. They have brought Western advanced marketing Theory and the actual situation in China combined to develop a unique marketing strategy.