作为全球第三大快速消费品公司百威英博,其悠久的企业历史可以上溯到1366年。虽然是一家古老的企业,但其在微公益营销方面的步伐却让很多新生企业赶不上。百威英博有着独立的企业公益logo,这个由一把车钥匙、一支麦穗、一个人组合而成的图案寓意是:理性饮酒,关爱自然,关爱人类。近年来,在新媒体传播平台上,百威英博始终围绕人类“理性饮酒”展开。2010年,百威英博推出第一 As the world’s third-largest consumer goods company, Budweiser InBev, its long history of business can be traced back to 1366. Although it is an old enterprise, its pace in marketing micro-profits has made many new-born companies unable to catch up. Anheuser-Busch InBev has an independent corporate philanthropy logo. This pattern of a combination of a car key, a wheat ear, and a person is: Responsible drinking, caring for nature, caring for humanity. In recent years, Anheuser-Busch InBev has continued to focus on human “rational drinking” on the new media communication platform. In 2010, AB InBev launched the first