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近年来,上海市工商局按照国家工商总局的部署,深入实施国家广告战略,大力加强基础建设,着重推进管理创新,积极完善长效机制,严厉惩戒各类虚假违法广告,广告监管效能不断提高。2013年上半年,全市主要媒体广告监测违法率0.39%,连续5年保持在0.4%以下;虚假违法医药广告专项整治开展以来,立案查办医药广告案件103件,全市主要媒体医药广告违法率(0.76%)较整治前
In recent years, in accordance with the SAIC’s deployment, the Shanghai Administration for Industry and Commerce has thoroughly implemented the national advertising strategy, vigorously strengthened infrastructure construction, focused on promoting management innovation, actively perfecting the long-term mechanism, and severely punished all kinds of false and illegal advertisements. The advertising regulatory efficiency has been continuously improved. In the first half of 2013, the city’s major media advertising surveillance rate was 0.39%, keeping below 0.4% for five consecutive years. Since the implementation of the special rectification of false illegal drug advertisements, 103 cases of medical advertisement cases have been investigated and prosecuted. The illegal rate of major media medical advertisements (0.76 %) Than before treatment