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随着中职学校的不断发展及教学质量的提升,中职学校已经得到了社会的认可及关注。市场营销策划课程是中职学校市场营销专业的核心课程,主要目的是为了培养学生的策划能力以及实践与理论结合的能力,使其解决更多实际的企业营销策划问题。因此,市场营销课程的开设具有一定的现实意义。在实际的教学过程中,教师一定要以就业为导向来指导学生,因为中职学校的教学目标就是为了培养社会需要的人才。
With the continuous development of secondary vocational schools and the improvement of teaching quality, secondary vocational schools have received social recognition and attention. Marketing planning course is the core course of secondary vocational school marketing, the main purpose is to train students’ ability to plan and combine theory with practice so that it can solve more practical marketing planning problems. Therefore, the opening of marketing courses has some practical significance. In the actual teaching process, teachers must guide students with career guidance because the teaching goal of secondary vocational schools is to train the talents needed by the society.