随着社交媒体的发展,多屏共享日益强化,电视媒体的传播模式、盈利模式、制播模式等也随之出现各种变化,在发扬传统媒介优势的基础上,有效利用新媒体语境的发展契机,积极探索积极转变播出营销方式,保持更好的活力。伴随着智能手机、平板电脑、个人电脑以及微信微博等各种社交软件的发展,社交时代迎来了又一个发展高峰,多屏传播模式不断扩大,人们观看视频有了更多的选择,讨论社会事件呈现出多元化视角,社交媒体正改变我们对社会事件的参与形式,人们越来越习惯交互性的实时分享和选择性的大众评论。所谓社交媒体,就是利用移动 With the development of social media, multi-screen sharing has been increasingly strengthened. Various changes have also taken place in the modes of communication, profit-making and broadcasting of television media. Based on the advantages of traditional media, the effective utilization of the context of new media Development opportunities, and actively explore the positive changes in broadcast marketing, to maintain a better vitality. With the development of various social softwares such as smartphones, tablet PCs, personal computers and WeChat Weibo, the social age has ushered in another peak of development, the multi-screen mode of propagation has been expanded, and people have more choices to watch videos and discuss Social events present a diverse perspective. Social media is changing the way we engage with social events. People become more accustomed to real-time sharing of interactivity and selective public comment. The so-called social media, is the use of mobile