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当前,为了调整旅游产业结构,提高旅游产业竞争力,宜昌市的旅游行业的整合已经开始。本文分析了宜昌市旅游整合过程中存在的问题并在旅游产品整合、旅游企业整合、旅游营销整合、旅游教育业整合等方面提出了相应的对策和建议。
At present, in order to adjust the structure of tourism industry and improve the competitiveness of the tourism industry, the integration of Yichang’s tourism industry has begun. This paper analyzes the existing problems in Yichang tourism integration and puts forward corresponding countermeasures and suggestions on the integration of tourism products, the integration of tourism enterprises, the integration of tourism marketing and the integration of tourism education.