近两年来 ,我国连锁企业发展迅速 ,仅 1999年创销售额达15 0 0亿元 ,比上年增长 5 0 %。而在整个销售增长中有很大一部分来自大型综合超市的增长。随着中国改革开放进一步深入 ,国外企业也纷纷抢滩占地 ,其投资首选目标即为大型连锁超市。可以预见 ,今后一段时间 ,大型连锁超市 In the past two years, China’s chain enterprises have been developing rapidly. In 1999 alone, sales volume reached 150 billion yuan, an increase of 50% over the previous year. And a large part of the overall sales growth from the growth of large supermarkets. As China’s reform and opening up further deepened, foreign enterprises have also grabbed land, and its preferred investment target is a large supermarket chain. It is foreseeable that for some time to come, large-scale supermarket chains will be built