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1 电视机市场环境分析 1.1 电视机所处生命周期阶段分析根据产品生命周期理论判断,电视机在我国已进入成熟期。从1985年到1991年的7年间,我国电视机的全社会年零售量稳定在2000万台左右。详见表1。这个判断构成了预测电视机市场需求的基本依据。然而,由于我国城镇、乡村两个市场对彩色及黑白电视机需求上的差异,导致电视机在我国城、乡市场上处于不同的发展阶段。
TV market environment analysis 1.1 TV life cycle stage analysis According to the product life cycle theory to determine the TV in our country has entered a mature period. During the seven years from 1985 to 1991, the retail sales of television sets in China were stable at around 20 million units. See Table 1 for details. This judgment constitutes the basic basis for predicting the market demand for the television set. However, due to the differences in the demand for color and black-and-white TVs in China’s urban and rural markets, television sets are at different stages of development in China’s urban and rural markets.