相对于前两年的高增长，中国汽车市场在2004年、2005年滑入“熊市”。中国汽车企业如何能走出“熊市”?在这样的市场中如何获胜?波士顿咨询公司根据观察，总结出了成功企业的四个核心要素：开发出中国消费者心仪的汽车、提供出色的品牌体验、建立有效的经销商网络、降低成本。本刊就此采访了该公司大中华区董事总经理、大中华区汽车专项领导人林杰敏。 Compared to the previous two years of high growth, China’s auto market slid into a “bear market” in 2004 and 2005. How China’s automakers can get out of the “bear market” and win in such a market? Boston Consulting Group concludes by observing the four core elements of a successful business: developing a Chinese car that suits consumers, providing a superior brand experience, Establish an effective dealer network to reduce costs. This magazine interviewed the company Greater China Managing Director, Greater China automotive leader Lin Jiemin.