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在电商企业大把烧钱,引来业内质疑之时,视频网站这个被称为“烧钱机器”的行业已经在寻找自己的转型之路,企图寻找新的利润增长点,甚至有视频网站跨界推出电商营销业务,试图探索视频网站与电商结合的新模式。来自市场研究机构易观国际的最新数据显示,2011年全年网络视频广告市场收入规模首次突破50亿元,较2010年的21.7
In the electricity business a lot of money, attracted the industry’s question, the video site called “burn machine ” industry has been looking for their own transformation in an attempt to find new profit growth point, and even The launch of e-commerce video marketing business website, trying to explore the video website and e-commerce combination of new models. The latest data from Analysys International, a market research firm, showed that for the first time in 2011, the online video advertising market revenue exceeded 5 billion yuan for the first time, up from 21.7 in 2010