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10年前,人们用电脑阅读了解天下大事,没有新闻,人们的视野局限于机房之内;10年后,随着低头一族的壮大,若没有新闻客户端传递新闻,人们的视线便局限于掌中方寸了。所幸,新闻依然是最基本的精神“食材”。囿于掌中的天地,人们反而更加渴望对新事物的了解,并对新闻产生了依赖。只是,由于各家新闻媒体以及互联网公司都意识到了这一点,获得途径的多样化很难培养用户的粘性以及忠诚度。那么,新闻机构在战略上是否需要新闻客户端优先呢?美国密苏里新闻学院副教授兼未来实验室主任迈克尔·麦金教授对这一
Ten years ago, people used computers to read about world affairs. Without news, people’s horizons were limited to the engine room. Ten years later, with the growth of the dull family, people would not be able to see the news without news clients Square inch. Fortunately, the news is still the most basic spirit “ingredients ”. In the world of hands, people are more desirous of knowing new things and relying on news. However, as news media and internet companies are aware of this, it is difficult to cultivate the user’s stickiness and loyalty with the diversification of access routes. So, news agencies strategically need news client priority? United States Missouri School of Journalism, Associate Professor and future director of the laboratory, Professor Michael McKinkin this