随着我国市场经济发展和市场环境变化 ,企业市场营销策略也应作相应的调整。因之 ,本文就企业营销市场环境变化、企业市场营销存在的问题及对策谈几点看法。一、企业市场营销环境的变化1.买方市场的形成对企业市场营销的影响　 1996年是我国买方市场形成的关键年 ,而如今不仅生 With the development of market economy and the change of market environment in our country, the marketing tactics of enterprises should also be adjusted accordingly. Therefore, this article on business marketing market environment changes, corporate marketing problems and solutions to talk about the views. First, the changes in corporate marketing environment 1. The formation of the buyer's market impact on corporate marketing 1996 is the key to the formation of the buyer's market in China, and now not only students