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每个人的童年都会有糖果的陪伴。随着当代人们的生活和消费水平的提高以及工业技术的发展,糖果业在食品行业中快速的成长,并占有越来越多的席位。在以往,糖果的包装是为了保护糖果的卫生、延长食用期限,对引起消费者的需求共鸣少之又少。插画作为艺术表现手法的一种与糖果包装设计相结合则可以丰富消费者的审美。本文通过对插画的介绍、类型定位以及糖果包装现状与发展等方面进行分析,并采取调查法、观察法等方式探索了插画对糖果包装的意义。为
Everyone’s childhood will be accompanied by candy. With the improvement of living and consumption level of contemporary people and the development of industrial technology, the confectionery industry grows rapidly in the food industry and occupies more and more seats. In the past, the packaging of candies was to protect the health of confectionery, to extend the period of consumption, and to resonate with the needs of consumers. Illustration as a way of artistic expression and candy packaging design combination can enrich the consumer’s aesthetic. This paper analyzes the illustration, the orientation of the type and the status and development of the candy packaging, and explores the significance of illustration to the packaging of candy by means of investigation and observation. for