在当今社会,无论在风起云涌的传媒业界,还是在各种学术论坛和峰会中,“融合”一词频繁地撞击着人们的眼球,成了众人关注的焦点。随着新媒体的强势勃兴与迅速扩张,各大传媒集团纷纷启动跨媒体经营、数字化、新媒体开发等媒介融合策略,都希望抢先一步占领这片传媒产业的 In today’s society, both in the surging media industry and in various academic forums and summits, the term “integration” frequently strikes people’s attention and has become the focus of attention of all people. With the rapid development and rapid expansion of new media, major media groups have started the strategy of media convergence such as cross-media management, digitalization and new media development, all of which hope to take the lead in occupying this media industry