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20世纪,美国的厂商通常把研究与发展经费的2/3用于开发新产品,只有1/3用于开发新产品加工技术。在五六十年代,美国有日本和德国无法比拟的技术优势,当时,日本和德国都不可能领导新产品的开发,故只能退而求其次,投资加工技术的研究开发,寄希望于现有的市场竞争。30年后,美国人惊异地发现,当年他们引以为的荣的美妙的美国战略(注重新产品技术),而今却成了下策。经济战略上美国走入了误区,大大落后了。市场转变的本质可从大众消费市场上3个最成功产品近20年来的发展过程中显而易见:它们是录像机、电传、镭射机。前二者是
In the 20th century, U.S. manufacturers usually used 2/3 of research and development funds to develop new products, and only 1/3 were used to develop new product processing technologies. In the 1950s and 1960s, the United States had the technical superiority that Japan and Germany could not match. At that time, neither Japan nor Germany could lead the development of new products. Therefore, it was only possible to retreat from it. The research and development of investment processing technology was hoped for. Some market competition. Thirty years later, the Americans were surprised to find that the beautiful American strategy that they were honored for that year (focusing on new product technology) had become the next step. In terms of economic strategy, the United States has entered a misunderstanding and has fallen far behind. The essence of market transformation can be seen from the development of the three most successful products in the mass consumer market in the last 20 years: they are video recorders, telex, and laser machines. The first two are