“铅笔营销”事件之后,李奥贝纳中国似乎在悄悄改变。从多年来的低调到现在三不五时的新闻和好消息,一个拥有深厚底蕴的国际广告公司,在这个百家争鸣的营销时代,使命之翼已经逐渐张开,指引着新一代摘星人,走出属于自己的创意轨迹。八月盛夏,一群广告人离开办公室走进田间地头,以“回馈地球”的特别方式庆祝公司81岁诞辰。不由想起去年夏天,他们在搬家时精心策划的“偷铅笔”自我营销活动,不仅引发整个上海的“找铅笔”风潮,更勾起人们对这家公 Leo Burnet China seems quietly changing after the Pencil Marketing incident. From years of low profile to news and good news from now on, the world-renowned international advertising agency has gradually expanded its wings of mission to guide the next generation of extranovades to go out of the Own creative track. In the middle of August, a group of advertisers left the office and walked into the fields to celebrate the 81st birthday of the company in a special way of “giving back the earth.” Can not help but think of last summer, when they move carefully planned “steal pencil ” self-marketing activities, not only triggered the entire Shanghai “find a pencil ” wave, but also arouse people to the public