7月1日,《人民日报》刊登了《电视收视率发现造假行为》消息,首次揭露了收视率样本户正被个别地方卫视“收买”的事实。收视率造假正在成为卫视争夺市场的“捷径”。与制作节目相比,“制作”收视率以其低廉的代价、隐秘且难以查证的造假方式,以及惩戒机制缺失的行业背景,正在成为个别地方卫视在激烈的市场竞争中力争上游的“幕后法宝”。某直辖市一位周姓出租车司机家中,刚装完测量仪一个月左右,就有人 On July 1, “People’s Daily” published the news that “the television ratings found fraud.” The first disclosure of the fact that the ratings sample households are being “bought” by individual local TV stations. Rating fraud is becoming the “short cut” for the TV contention market. Compared with the production of programs, “production ” ratings with its cheap price, secret and difficult to verify the counterfeiting methods, as well as the lack of disciplinary mechanism industry background, is becoming the individual local satellite in the fierce competition in the market “ Behind the magic ”. A municipality directly under the jurisdiction of a taxi driver at home, just finished measuring instrument a month or so, some people