论文部分内容阅读
2008年是中国的奥运年,腾讯和可口可乐合作在2008年3月24日推出“火炬在线传递”活动,吸引了众多网民的关注。本文着重分析可口可乐与腾讯的协同营销策略,并对企业间实施协同营销的原因和作用进行探讨,希望对企业的营销活动有一定的指导意义。
2008 is China’s Olympic year, Tencent and Coca-Cola cooperation launched on March 24, 2008 “torch online transmission ” activities, has attracted the attention of many Internet users. This article focuses on the co-marketing strategy of Coca-Cola and Tencent, and discusses the reason and effect of the implementation of co-marketing between enterprises, hoping to provide some guidance to the marketing activities of enterprises.