如今消费者对汽车市场的降价现象已经习以为常,其中以轿车最为显著。在降价的背后,消费者越来越关注产品的综合价值,除了核心的品质和价格外,更加关注购买产品之后可以获得哪些增值服务。2004年2月,价格战的序幕在卡车市场悄然上演,从奥铃与江铃联手发起的高端轻卡“普及运动 Now consumers have been accustomed to the phenomenon of the car market price cuts, of which the most significant car. Behind the price cuts, consumers pay more and more attention to the comprehensive value of the products. In addition to the core quality and price, consumers are more concerned about what value-added services can be obtained after purchasing the products.   February 2004, the prelude to the price war staged quietly in the truck market, jointly launched by Oiling and JMC the high-end light truck "universal movement