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品牌寄语秉承“执著药物创新、成就健康梦想”的使命,承载“成为广受尊重的全球化专业制药企业”的愿景,海正一直坚持走国际化发展道路,专注于品牌的培育和建设,把知识产权方针、研发精神、质量精神等紧密结合制定了品牌战略方针。全员参与品牌建设,使海正品牌成为能产生增值、带来溢价的无形资产,使海正成为“员工、客户、药政管理者、合作伙伴和竞争者”尊重和长期信赖的制药企业。
With the mission of “Persisting in Drug Innovation, Achieving Healthy Dreams” and bearing the vision of becoming a globally respected specialized pharmaceutical company, Hisun has been sticking to the path of internationalization and focusing on brand cultivation And construction, the intellectual property policy, research and development, quality and spirit of closely integrated with the development of the brand strategy. Full participation in brand building, the brand has become a positive Hisun value-added, bringing a premium intangible assets, making Hisun become “employees, customers, administrators, partners and competitors ” respect and long-term trust in the pharmaceutical enterprise.