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企业战略性慈善活动是企业与社会的双赢选择。战略性慈善活动,对企业的作用非常显著。而了解慈善活动创造价值的途径,可以使企业获得最大的社会效益和经济效益。
Corporate strategic charity is a win-win choice between business and society. Strategic charitable activities, the role of business is very significant. Understanding the ways in which charitable activities create value can enable enterprises to obtain the greatest social and economic benefits.