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随着媒介形态发展的不断成熟,手机媒体已经被纳入危机传播的长效机制。2011年7月,国务院办公厅下发了《关于加强气象灾难检测预警和信息发布工作的通知》。但突发性危机预警信息通常不能在第一时间传递到人,手机短信就解决了信息传递过程中“最后一公里”的难题,民政部已在全国范围内推广和健全手机短信预警预报机制。北京、河北“7·21暴雨灾害”中,手机短信、微博意见领袖、官方微博、手机报的互动,
With the development of the media, the mobile media has been incorporated into the long-term mechanism of crisis communication. In July 2011, the General Office of the State Council issued the Notice on Strengthening the Detection, Early Warning and Information Release of Meteorological Disasters. However, early warning of sudden crisis can not usually be delivered to people at the first time, and SMS solves the problem of “last mile ” in the process of information transmission. The Ministry of Civil Affairs has promoted and perfected the SMS alarm and early warning mechanism. Beijing, Hebei “7.21 torrential rain ” in the SMS, microblogging opinion leaders, the official microblogging, mobile newspaper interaction,