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背景中国联通是国内三大通信运营商之一,大灵通是中国联通旗下重要品牌之一。随着小灵通纷纷退市以及通讯产品市场日益竞争白热化,成都联通分公司决定对成都地区大灵通的品牌战略重新审视和调整,力争突出重围,主动出击,联同华视广告公司创造出属于“大灵通”的一片新天地。新系列广告自成都投放以来,好评如潮,极大地刺激了大灵通的销售成长,并加强了与消费者的情感联结。
Background China Unicom is one of the three major domestic telecom operators. Unicom is one of China Unicom’s major brands. With the PHS have delisted and communications products market increasingly intense competition, Chengdu Unicom Branch decided to re-examine and adjust the brand strategy of Chengdu PHS, and strive to highlight the siege, take the initiative, in conjunction with China Television Advertising Company to create a “Great Link” a new world. Since the release of the new series of advertisements in Chengdu, the rave reviews have greatly stimulated the sales growth of PDA and enhanced the emotional connection with consumers.