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电视新闻与报纸、广播等媒介传播的新闻相比,由于其视听兼备且具有可视性的特点,拥有更广泛的观众群,因而要想提高其收视率,则必须提升可视性。由于电视新闻节目以央视《新闻联播》的收视率为首,因而本文以《新闻联播》2013年改版前后收视率的变化为例,从电视新闻的特性、新闻报道的人物及语言红字部分可去掉、采编技巧、受众以及电视台的取向方面探讨提升电视新闻可视性的途径,提高收视率,使其更受观众欢迎。
Compared with the news broadcasts such as newspapers and radio broadcasts, television news is more and more visual and has a wider audience. Therefore, in order to improve its audience rating, it is necessary to enhance the visibility. Since the television news program is headed by the ratings of the CCTV “News Network”, this paper takes the change of the ratings of the News Network before and after the revision in 2013 as an example. It can be removed from the features of the TV news, the figures of the news coverage and the Scarlet Letter, Editing techniques, audiences and the orientation of television stations to explore ways to enhance the visibility of television news, to enhance the ratings, making it more popular audience.