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1984年洛杉矶奥运会后,奥林匹克运动走向了商业化,但社会对奥林匹克运动的经济投入,需要一定的具体方式和渠道才能实现,本文将对奥林匹克营销的概念和运行渠道进行探讨,从而从中找出这种营销模式对我国体育产业发展的启迪。
After the Olympic Games in Los Angeles in 1984, the Olympic Movement has become commercialized. However, the economic input to the Olympic Movement by the community requires certain concrete ways and channels to be realized. This article will explore the concept and operation channels of Olympic marketing and find out from it Enlightenment of Marketing Mode to the Development of Sports Industry in China.