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冯玉祥作为军事家和政治家,曾是中国现代舞台上叱咤风云的人物,他的滦州起义,驱逐张勋,北京政变,响应北伐,张家口抗日等历史功绩,已载入中国现代革命史册,广为后人称道和熟知。但说冯玉祥还是一位演讲家,想必就鲜为人知了。不仅如此,冯玉祥还是中国现代演讲史上一位不可或缺的大演讲家,曾得到中外听众的广为认可。冯玉祥一生数以万计的演讲活动是卓有成效的,其成功之处,在于他高超的演讲技巧,高层人物的权威效应,伟大人格的感召力,更主要的,在于他演讲时鲜明的针对性。针对性是使冯玉祥的演讲总能吸引人,说服人,具有神奇魅力的重要因素。 具体说来,冯玉祥演讲的针对性主要体现在以下三个方面:
As a military strategist and politician, Feng Yuxiang was once an influential figure on the Chinese modern stage. His historical achievements such as the Luanzhou Uprising, the expulsion of Zhang Xun, the coup d’état in Beijing, the Northern Expedition and the Anti-Japanese War against Zhangjiakou have been documented in the annals of modern Chinese history of revolution Descendants praised and well-known. But said Feng Yuxiang is still a speaker, presumably little-known. Not only that, Feng Yuxiang is also an indispensable big lecturer in the history of modern Chinese speech, which has been widely recognized by Chinese and foreign audiences. Feng Yuxiang’s tens of thousands of speech activities throughout his life are fruitful. His success lies in his superb speech skills, the authoritative effect of high-level figures and the appeal of great personalities. What is more important lies in his distinctive pertinence in his speech. Targeting is Feng Yuxiang’s speech can always be attractive, persuasive, with an important element of magical charm. Specifically, Feng Yuxiang’s speech targeted mainly in the following three aspects: