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本研究根据创新的营销理论为出发,再从市场面上不规则的变化,更进一步提出了机会营销的概念,并引用若干成功的案例来说明掌握市场机会的重要性,并区分机会营销的四种类别,然后提出机会营销的相对论:0=mt2是与市场、竞争者比赛相对反应速度的一种模式,要赢得机会营销必须掌握的三个环节,以及九种修炼,同时强调了风险评估与预测变革的重要性,并成功赢得市场上的机会营销。
Based on the innovative marketing theory, this study further introduces the concept of opportunity marketing from the perspective of irregular changes in the market and cites several successful cases to illustrate the importance of market opportunities and to distinguish between the four Then we put forward the theory of opportunity marketing: 0 = mt2 is a model of the relative speed of competition with the market and competitor. It must win the three links of opportunity marketing, as well as nine kinds of practice, emphasizing the relationship between risk assessment and Predict the importance of change and succeed in winning marketing opportunities in the marketplace.