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随着改革的不断深入和人民生活水平的不断提高,我国的消费市场越来越呈现出繁荣的氛围。据有关专家预测,我国将出现第三次消费新浪潮。商品的飞速发展和消费群体的观念嬗变,使得对第三次消费新浪潮的具体内涵,人们的看法至今尚未取得一致。第一次消费新浪潮,以自行车、手表、缝纫机三大件为主体,其特点是实用性;第二次消费新浪潮,以彩电、冰箱和录像机为主体,其特点是舒适性。而即将兴起的第三次消费新
With the continuous deepening of reform and continuous improvement of living standards of the people, the consumer market in our country is increasingly showing a prosperous atmosphere. According to the experts predict that China will appear the third wave of consumer spending. The rapid development of commodities and the evolution of the concepts of consumers make the specific connotation of the third new wave of consumption still unanimous. The first wave of consumer spending, with bicycles, watches, sewing machines as the main three, which is characterized by practicality; the second wave of consumer demand, with color TV, refrigerator and VCR as the main body, which is characterized by comfort. The forthcoming third consumer new