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一、开展绿色农产品营销的意义绿色营销是21世纪国内外市场营销的主导趋势。所谓绿色营销是指生产经营者在充分满足消费者需求的基础上,注重自然生态平衡,减少环境污染,保护和节约自然资源,维护人类社会长远利益及其长久发展,将环境保护视为企业生存和发展的条件和机会的一种新型营销观念和活动。绿色营销的三条宗旨是:节约材料耗费,保护地球的资源;确保人们使用产品的安全、卫生、方便,以利于人们身心健康和生活品质提升;引导绿色消费,培养人们的绿色意识,防止生态污染与恶化,优化人类的生存空间。
First, the significance of marketing green agricultural products Green marketing is the dominant trend of domestic and international marketing in the 21st century. The so-called green marketing refers to the production and business operators on the basis of fully meeting consumer needs, focusing on the natural ecological balance, reducing environmental pollution, conservation and conservation of natural resources, safeguard the long-term interests of human society and its long-term development, the environmental protection as a business survival And the development of conditions and opportunities for a new marketing ideas and activities. The three aims of green marketing are: save material costs, protect the Earth’s resources; ensure that people use the product’s safety, health, convenience, in order to facilitate people’s physical and mental health and improve the quality of life; to guide green consumption, cultivate people’s green awareness and prevent ecological pollution And deteriorating, optimizing human living space.