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高职市场营销专业的项目教学设计,应从项目设计、项目立项、项目开发、项目评价等四方面进行优化。实施项目教学时,应该注重知识点的建构与整合,注重教师能力与素质的提高,注重以学生为中心。
Higher vocational marketing project teaching design should be from the project design, project approval, project development, project evaluation and other aspects of optimization. The implementation of project teaching, should focus on the construction and integration of knowledge points, pay attention to the improvement of teachers’ abilities and qualities, focusing on student-centered.