互联网进入中国20年来,新媒体技术随之飞速发展,对当代青年的交流方式产生了重大而深刻的影响。新媒体环境下,如何了解青年需要、掌握新媒体工具的运用、提升网络舆情的应对能力、创新团青工作、构建和谐校园文化等方面是高校团干部面临的重大课题。着重分析了当前高校团干部运用新媒体开展工作的重要性,分析提出了高校团干部面对新媒体形势下所需要具备的能力和素质。 Since the Internet entered China for 20 years, the rapid development of new media technologies has had a profound and profound impact on the ways in which contemporary youth communicate. Under the new media environment, college cadres are faced with major issues in terms of understanding young people’s needs, mastering the use of new media tools, enhancing the ability to cope with the public opinion on the Internet, innovating the Youth League and building a harmonious campus culture. This paper analyzes emphatically the importance of college cadres in using new media to analyze and put forward the ability and qualities that university cadres need in the face of new media situation.