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本文从语言学和跨文化交际的角度对英汉商铺名称用语进行分类、比较,表现两种语言的共性和特性,展示东、西方文化的相似性和差异性,说明英汉“名称用语”的语言特征和文化内涵。
This article classifies the English and Chinese shop names from the perspective of linguistics and intercultural communication, compares and displays the similarities and differences between the two languages, and shows the similarities and differences between the East and West cultures. It also illustrates the linguistic features of English-Chinese name terms And cultural connotation.