在受众个性消费越来越明显的今天,办专业广播、类型化广播无疑是广播传媒发展的一个必然趋势。专业和类型化的目的就是为了更好地体现产品的特征和个性,以此吸引特定的听众群。广播媒体如何更好地体现个性和特征呢?实践表明,打造领军式、标志性的专业栏目是一个非常有效的举措。交通广播作为广播媒体开办较早也比较成 In the audience more and more obvious personality spending today, to do professional broadcasting, type broadcasting is undoubtedly an inevitable trend of development of radio and television media. The purpose of specialization and type is to better reflect the characteristics and personality of the product, in order to attract a specific audience. How can the broadcast media better reflect the personality and characteristics? Practice shows that it is a very effective measure to build a leading and iconic professional field. Traffic broadcast as a broadcast media earlier also more successful