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“十二五”期间,广东新船重工有限公司采取差异化市场战略,开拓新兴船舶领域,联合国外知名设计公司开发优化船型设计,以“绿色造船、节能环保”为设计开发理念,在船市萎靡不振的大环境下,保证了订单来源。2015年,新船重工按照“高起点规划、新机制运作、增效益发展”的思路开展工作,在市场开发、机制运作、产品创新、技术提升和造船模式打造等方面取得了较大发展。首先,立足国际市场,积极开拓国内市场,
During the 12th Five-Year Plan period, Guangdong Xinchuang Heavy Industry Co., Ltd. adopted a differentiated market strategy to open up new ships. The well-known design company of the United Nations developed and optimized its ship design to design and develop the concept of “green shipbuilding, energy conservation and environmental protection” , In the ship market downturn in the environment, to ensure that the order source. In 2015, SINOPEC carried out its work in accordance with the idea of “starting a high starting point, operating the new mechanism and increasing profitability”, and made great progress in market development, mechanism operation, product innovation, technology upgrading and shipbuilding mode building, etc. . First of all, based on the international market, actively explore the domestic market,