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1995年新年伊始,1月8日,由企业、主管领导部门、新闻媒介、教学科研机构联合发起的宁波市企业形象战略研究会宣告正式成立。这在浙江省尚属首家。成立大会选举产生了宁波市企业形象战略研究会首届领导机构,通过了研究会章程和1995年工作计划。据悉,宁波市企业形象战略研究会将从四个方面开展工作。第一,开展CIS战略的理论研究;第二,举办CIS战略的专题讲座和培训班;第三,为企业导入CIS提供咨询、设计等服务;第四,加强研究会自身建设。
At the beginning of the new year of 1995, on January 8, the Ningbo Enterprise Image Strategy Research Association jointly initiated by enterprises, competent authorities, media, and teaching and scientific research institutions was formally established. This is the first in Zhejiang Province. The establishment of the General Assembly elected the first leading organization of the Ningbo City Corporate Image Strategy Research Association, and passed the study association charter and the 1995 work plan. It is reported that the research on Ningbo’s corporate image strategy will start from four aspects. First, carry out the theoretical study of the CIS strategy; second, hold special lectures and training courses on the CIS strategy; thirdly, provide consulting and design services for companies to import CIS; and fourth, strengthen the construction of the research institute itself.