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相对于纸媒、平面媒体而言,互联网、移动互联网内容非常开放,高职院校学生利用自媒体接收的讯息更加广泛,这也为高职院校利用校园微信公众平台开展思想政治教育工作提供了重要契机。高校的思想政治教育者应顺应网络时代发展要求,科学分析自媒体环境下对思想政治教育活动的双重影响,高度重视各种新问题,以实现高校思想政治教育改革过程中青年人价值的提升。
Relative to the media, print media, the Internet, mobile Internet content is very open, students from higher vocational colleges to receive more extensive use of the media, which also made use of the campus of WeChat public platform for vocational colleges to carry out ideological and political education work provided Important opportunity. Ideological and political educators in colleges and universities should conform to the requirements of the development of the Internet era, scientifically analyze the dual influence on the ideological and political education activities from the media environment, and attach great importance to various new problems so as to realize the promotion of young people’s value in the process of ideological and political education reform.