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大家下午好!我们已是连续第四年发布品牌价值评价结果了。2016年,我们的评价发布与前三年相比,又有了新的进展。首先,国家对品牌建设进一步高度重视。品牌是企业乃至国家竞争力的综合体现,代表着供给侧结构性改革的升级方向。党和政府高度重视品牌工作,习近平总书记作出了“推动中国制造向中国创造转变,中国速度向中国质量转变,中国产品向中国品牌转变”的重要指示;李克强总理在政府工作报告中提出“增品种、提品质、创品牌”;2016年1月5日全国政
Good afternoon everyone! We have released the brand value evaluation result for the fourth consecutive year. In 2016, we have made further progress in our evaluation release compared with the previous three years. First of all, the state attaches great importance to brand building. Brand is a comprehensive manifestation of the competitiveness of enterprises and even the country, representing the upgrading direction of structural reform on the supply side. The party and the government attach great importance to brand work. General Secretary Xi Jinping made the important instruction of “promoting the manufacturing in China to create a transformation, changing the speed of China to the quality of China, and changing the Chinese products to the Chinese brand.” Premier Li Keqiang put forward the report in the government work report “Increase variety, mention quality, create brand ”; January 5, 2016 the national government