大街上每隔几十米就有的报刊亭上花花绿绿的海报一直是我们眼中熟悉的风景,但或许很少有人知道为什么《时尚》、《VOGUE》的海报总会是其中最显眼的。并非因为他好看,而是因为他支付的宣传费用高。显眼意味着醒目,在这个“眼球经济”的时代,抓住终端消费者的关注,就意味着更大的销售机会。 The colorful poster on the newsstand every few meters on the street has always been a familiar sight to us. However, few people may even know why “fashion” and “Vogue” posters are always the most prominent among them. Not because he looks good, but because of the high cost of publicity he pays. Conspicuous means eye-catching, in this “eyeball economy” era, to seize the attention of end consumers, it means greater sales opportunities.