上世纪九十年以来,我国荧屏上出现了一系列大哥形象。如《篱笆·女人和狗》中的大哥金锁、《贫嘴张大民的幸福生活》中的张大民、《咱爸咱妈》中的乔家伟、《大哥》中的陈文海等。本文拟通过分析“大哥”形象群的性格共性及其产生的社会、传媒及文化原因,梳理“大哥”形象群性格塑造的转向对我国传媒文化建设的启示。一、“大哥”形象的性格共性长子在我国传统文化中,既是家庭构成的重要元素,也是家庭情感维系的重要纽带。长子是家中财权的 Ninety years in the last century, a series of images of big brother appeared on the screen of our country. Such as “The Fence, Woman and Dog,” Big Brother Golden Lock, “Zhang Moutai in the Happy Life of Zhang Damin,” Qiao Jiawei in “Our Father and Daughter,” and Chen Wenhai in “Big Brother.” This paper attempts to analyze the characteristics of “Big Brother” image group and its social, media and cultural reasons, combing the “Big Brother ” image group character transformation of the media culture in our enlightenment. First, the “big brother ” image character commonality The eldest son in our country’s traditional culture, is not only an important element of family composition, but also an important link in family emotional maintenance. The eldest son is the home of financial power