论文部分内容阅读
电视广告策略公司最常用性别、年龄等人的自然属性界定他们的目标群体,然后再去了解目标群体的收视习惯,为客户制定投放策略。很多快消品的广告主和广告策略公司也一样,他们常把目标消费者指向
TV Advertising Strategies Companies define their target groups most often by the natural attributes of their gender, age, and so on, and then understand the audience’s viewing habits and set out strategies for their customers. Many FMCG advertisers and advertising strategy companies, they often target consumers