根据美国报业协会报告,2012年美国报业行业总收入较上年下降了2%。对身处报业行业的人来说,这已经不是什么新鲜事了。但是报业并没有打算挥舞白旗,报纸的发行人们正在探索多种收入策略。尽管印刷版报纸广告仍旧占报业总收入的大部分——根据美国报业协会发布的数字,2012年全美报业来自纸质报纸的广告收入为189亿美元——但发行人们在不放弃核心产品的前提下,已经找到了其他赚钱的方式。 According to the report of the American Press Association, in 2012 the total income of the newspaper industry in the United States decreased by 2% over the previous year. This is nothing new for people in the newspaper industry. However, the newspaper industry did not intend to wave the white flag, and issuers of newspapers are exploring various revenue strategies. Although print newspaper ads still make up the majority of total newspaper revenue - according to figures released by the American Press Association, U.S. newspaper revenues from paper-based ads for 2012 were $ 18.9 billion - but issuers are not giving up their core The premise of the product, has found other ways to make money.