随着互联网技术的不断发展,如今在网络外卖已经成了很多职场工作人员工作餐的首选,操作简单的手机APP,快捷的送餐服务,解决了千万职场人的午餐。而相比传统餐饮企业,低廉的价格同样是吸引消费者的一大亮点,尤其是当众多平台相互竞争激烈进行“烧钱大战”之时,消费者从中获得更多折扣。餐饮外卖从最初的部分连锁餐厅自营迅速扩张为第三方平台运营。本文以百度外卖为例,分析了当前外卖平台的特点及其存在的问题,为今后的发展并提出了相应的建议。 With the continuous development of Internet technology, online takeout has now become the preferred choice for many workplace staff to work, easy-to-use mobile APP, fast delivery service and solution to the tens of millions of people in the workplace. Compared to traditional restaurants, low prices are also a big attraction for consumers, especially when many platforms are fiercely contending with each other to make “burn-in” consumers gain more discounts. Catering outlets expanded rapidly from initial restaurant chains to third-party platforms. Taking Baidu takeout as an example, this paper analyzes the characteristics of the current take - away platform and its existing problems, and puts forward corresponding suggestions for the future development.