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产品经理作为产品的管理人员,抛开个人性格、修养等因素,还应具备一些专业的产品管理能力。首先,产品管理人员要有成本意识和销售意识。对企业来说,产品经理的工作无非就是为公司省钱,为公司挣钱。因此,成本意识一定是第一位的,退一万步讲,如果一个产品经理做不到为公司挣钱,那么起码要做到为公司省钱,即让企业在产品管理上少走弯路。好的技术可能会生产出好的产品,但是,好的产品不一定会有好的市场。因此,知道怎么让企业用最低的成本把产品卖给目标消费者,是产品经理必须具备的能力。
Product manager as a product manager, aside personal qualities, self-cultivation and other factors, but also should have some professional product management capabilities. First, product managers should be cost-conscious and sales-conscious. For businesses, the job of a product manager is nothing more than saving money for the company and earning money for the company. Therefore, cost awareness must be the first one, step by step, if a product manager can not do for the company to make money, then at least to save money for the company, that is, companies in product management to take detours. Good technology may produce good products, but good products do not necessarily have a good market. So, knowing how to get your business to sell to your target audience at the lowest cost is the product manager’s ability.