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何为新媒体,就目前看,网站、数字报纸、电子期刊、手机报、数字电视等等。这些媒体的一个共同特征,就是传播者非常依赖对新技术的运用,应该说,新技术是新媒体重要的制胜因素。同时,这些技术也有一个共同的特征,就是绚丽多彩的表现力,良好的互动功能,这些功能大大提升了新媒体的传播效果,同步直播、互动报道等报道方式,已经被广大受众所熟知。
What is new media, for now, websites, digital newspapers, electronic journals, mobile newspapers, digital television and so on. One of the common features of these media is that communicators are very dependent on the use of new technologies. It should be said that new technologies are important success factors for new media. At the same time, these technologies also have a common feature, that is, colorful and expressive, good interactive features, which greatly enhance the dissemination of new media effects, simultaneous live broadcast, interactive coverage and other reporting methods, has been well-known audience.