在过去两年里,在国家实施“家电下乡”、“以旧换新”等政策以来,各家电厂家纷纷进驻二三级市场,出现销售渠道扁平化发展,同时二三级市场出现家电消费爆发式的增长。客户有需求厂家有诉求2011年以来,厨卫市场竞争白热化的一线城市出现了明显的下行态势,房地产调控、过高的运营成本和KA连锁卖场压力,都使得各类品牌纷纷转战需求量相对更大的二三级乃 In the past two years, since the implementation of the “home appliances to the countryside” and “trade-in” policy, various household electrical appliance manufacturers have entered the secondary and tertiary markets in succession, flat sales channels have emerged, and secondary and tertiary markets have emerged as home appliances Explosive consumption growth. Customers have demand Manufacturers have appealed Since 2011, the kitchen and toilet market intensified competition in the first-tier cities there is a clear downward trend, real estate regulation, high operating costs and KA chain stores pressure, have made all kinds of brands have fought demand relatively more Big two or three is