近几年,高端轻卡成为增速较快的细分市场,不少车企都瞄准了这一领域,竞争日趋激烈。那么,是什么原因让车企纷纷进入该市场?对于动辄10多万元的高端轻卡而言,车企、经销商又用怎样的营销手段销售车辆?盈利能力高“近些年,高端轻卡一直呈现增长的态势,加上一些从经济型轻卡转型而来的高端轻卡,年销售规模已达到20万辆 In recent years, the high-end light truck has become a rapidly growing market segment. Many car companies are targeting this area with increasingly fierce competition. So, what is the reason for the car companies have to enter the market? For more than 10 million high-end light trucks, car prices, dealers and what kind of marketing tools to sell vehicles? High profitability ”In recent years, high-end light truck Has been showing growth, coupled with some high-end light trucks that have been transformed from economy light trucks, with an annual sales volume of 200,000 vehicles