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从《出彩中国人》节目植入V字标,到“前进·与你更近”的口号,长安汽车乘用车品牌打造令人称道回忆起带领品牌公关部全体人员围坐在电视旁的那个夜晚,长安汽车品牌公关部部长谭本宏依然能够感受到当时的忐忑。2014年2月9日,星期日,20点,长安赞助的选秀节目《出彩中国人》第一期播出。一个小时中,伴随着长安汽车V字标的露出和评委决定选手们“出彩”时V字手势的一次次出现,所有人的紧张情绪达到了顶点。这是长安首次如此大规模地举行赞助活动,不容有失。
From the “out of color Chinese” program implanted V-shaped words, to “go forward with you closer” slogan, Changan Automobile Passenger Car brand to build commendable recalls lead brand public relations department to sit around the TV all the staff That night, Changan Auto brand PR Minister Tan Benhong still able to feel the shackles of the time. On February 9, 2014, at 20:00 on the Sunday, February 9th, Chang’an sponsored the show “Out of Color Chinese,” the first broadcast. An hour later, accompanied by the Changan Automobile V-shaped brackets revealed and the judges decided to “out of color” when the V-gesture appeared again and again, all the tension reached its peak. This is the first time Chang’an held a sponsorship event on such a large scale. It must not be forgotten.